MYSWESWI
In Tsonga language the word “SWESWI” means “NOW”
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MYSWESWI means “MY NOW”, “My time is now” and the desire to embrace and express my story as a Black South African woman, born and raised in the township
MYSWESWI means that it’s My “Now” ….to speak, to act, to stand up!
MYSWESWI brand communicates that it is my turn: As a Black South African Woman …. From a Township…. To show the beauty of South African Culture, Initiated from my Tsonga tradition
Wearing MYSWESWI the message YOU spread is that: It does not matter what your age is, where you come from, your gender or the colour of your skin.
It’s MYSWESWI, it’s your time to speak!
MYGARINGANI
In Tsonga language the word “GARINGANI” means “story-teller”.
“Once-Upon-a-Time.” …. A new story begins!
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“garingani wa garingani” is the beginning of any Tsonga story narrated by the story-tellers; the “once upon a time” that begins any traditional story that amazes the listeners
This is My Life, My Journey, My Story, through My Brand
It is the journey beginning of many stories that I will tell you
MYGARINGANI is how we Introduce new collections…Engage with our tribe…Share stories…Celebrate important moments
MYGARINGANI communicates that it is “my turn to tell my story”… It’s My storytelling
As an Individual…. As a global citizen…. As a “no-tag-constrained” human being…
Wearing MYSWESWI the message YOU spread is: Whichever gender, race, colour, nationality, tribe, religion or age you belong to. It does matter who you are…It does matter what you have to say;
Your story is important, and we will spread it!
MYSWESWI, “TRIBE”
Our TRIBE is always open to Everyone.
The Logo (KRAAL) is a powerful symbol of community, tradition, and inclusivity. It is a place where people engage, embrace, and uplift each other.
The KRAAL logo explores the ideas of openness, movement, and endless potential to be unlocked.
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It is a safe space, where friends and family can speak their truth and let their stories weave together. But most importantly, it is a space of movement and opportunity, of people coming and going, where every opening and doorway is rich with possibilities and the excitement of something new
MYSWESWI collections delivers to our TRIBE Members garments which befits luxury, exquisiteness, and contemporary artful wonders, of high and sustainable quality, whether at work, social gatherings or day-by-day real life
MYSWESWI brings South African Heritage to a new way of looking to the fashion world, I will introduce sought-after high-end collections, creating our very own Tribe, the MYSWESWI TRIBE.
BRAND MANTRA
WEAR IT. FEEL IT. SAY IT. It’s MYSWESWI
Read MoreOur brand mantra is an internal expression that bring together the three core attributes of our brand
Sensation
Feel It
Read MoreThe physical and emotional sensation you experience when you wear MYSWESWI, a local South African brand. dedicated to inclusivity and the uplifting of local people, cultures, and the environment.
Confidence
Say It
Read MoreInspiring the confidence to tell your own stories and speak up for what you believe in.
MYSWESWI made by Tsonga Designer – Tebogo Mashabane.
You can call me Teps !
Brand Idea
INSPIRED BY CULTURE. INCLUSIVE BY DESIGN
Brand Positioning
MYSWESWI is a “glocal” and contemporary “prêt-à-couture” brand, inspired by South African cultures and traditions
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Dedicated to the inclusion of all peoples and aspires to always respect, support, and hold itself true to the communities from whom it draws its inspiration
MYSWESWI produces limited runs of high-tailored garments while also offering bespoke haute couture items produced on demand
TRULY INCLUSIVE FASHION: MYSWESWI is more than just a fashion brand; at it’s heart it is committed to inclusivity and upliftment
We stand against all injustices and strive for equality across all walks of life
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Our Tribe
Inclusivity and respect are our key values and core virtues; respect for people, for beauty, for quality, for diversity, and for the environment.
Read MoreOur tribe is accepting, positive, and passionate. We are age, race, and gender neutral. We are willing to speak up for what we believe in.
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Our Suppliers
Whenever possible, producers and materials will be sourced locally with the aim to economically benefit the communities we operate in. Most materials are exclusively produced for MYSWESWI
Read MoreWherever possible, effort will be made to employ underprivileged individuals with the goal to both uplift them economically and upskill their communities
Brand Aspiration
TO SHOWCASE SOUTH AFRICAN CULTURE ON THE GLOBAL STAGE
and have our garments celebrated as couture icons rich with style and meaning.
Brand Values
Inclusivity , Respect, Positivity and Personal Progression.
Core Brand Attributes
Expression, Sensation and Confidence.
Core Brand Essence
Celebrate South African culture through authentic and inclusive design.
Communication
Stay tuned on social media…. When you hear “GARINGANI WA GARINGANI” a new story begins…
Tribe Insight:
Wearing MYSWESWI the message the TRIBE spreads is:
Our purchase decisions makes a positive difference in the world while simultaneously supporting their aspirational lifestyles.
How we act:
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We are Empowered
We are Aware
We are Optimistic
We are Confident !
How we communicate:
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Our tone is positive, inclusive, and confident.
We consider what we say carefully, and we only say something if we mean it.
We love to express ourselves and we encourage our tribe to do the same.
We aren’t scared to stand-up for what we believe in, but we always do so in positive and constructive ways.
We never accuse, shame, or blame; we build people up, not break them down.
We are warm and supportive, colourful, and vibrant.
And above all, we are kind.
